When we mentioned that The Frame is the “it” smart TV in 2021— we weren’t kidding. The Frame is Samsung’s first million-seller in its Lifestyle TV line in a single year, which is incredible! Also, thanks to its popularity and astounding demand in North America and Europe, it is likely to exceed two million units by the end of the year. The Frame’s ingenuity has amazed consumers all around the world with its functionality and stylish look.

Samsung strives to improve picture quality and keep up with customer trends with each new edition of The Frame. A brightness sensor is also built into the TV, which adjusts the brightness level based on the environment, allowing viewers to completely experience optimum pictures and videos.

In comparison to previous versions of The Frame, which only had 500MB of storage, the 2021 edition has 6GB of storage. It can now hold up to 1,200 photos in 4K resolution, allowing users to create their own private gallery of art.

“The Frame is not just a device for watching TV, but a lifestyle product which enhances a space with its design and enriches consumers’ lives with an extensive art collection,” said Simon Sung, Executive Vice President and Head of the Sales & Marketing Team of the Visual Display Business at Samsung Electronics. 

“We continue to look for ways to strengthen The Frame’s offerings to find innovative ways to satisfy consumers’ evolving needs and desires. We are also always exploring partnerships with new museums, galleries, and artists to offer a much wider range of collections in the Art Store.”

Learn more about The Frame here