As implied by the article title, Samsung is renaming its mobile division, indicating the beginning of a new chapter in the company’s efforts to accelerate innovation and provide more tailored experiences to its customers.

Samsung rebranded from Mobile Communications to MX (Mobile Experience) and it marks the beginning of a new chapter for Galaxy, embodying the company’s philosophy. The new brand also emphasizes a user-centric approach at Samsung that goes above and beyond mobile. 

“We’re excited to announce the renaming of our business after decades of innovation and leadership in the mobile industry,” said TM Roh, President, and Head of the MX Business. “We believe this name change will help us usher in a new era in mobile innovations where we can create even more exciting possibilities for Galaxy users.”

What do you think about the new rebranding? The Samsung MX rebrand is an excellent place to start in completely representing what Samsung Mobile is all about. This reform hastens Samsung’s objective of creating meaningful experiences that enrich the lives of its people.